Various plants often reproduce through a "gathering" between two different plants from the same kind, with the help of a mobile mediator.
The phase preceding the "fertilization" is the
pollination - the action of transferring pollen from flower to flower. Since plants cannot, mostly, travel in space, the pollen is a significant mean of spreading the organism's genes.
Butterflies, bees, flies, bugs and birds - and sometimes, the wind and water, fill a a vital role in the evolution and preservation of the species, whilst their routine movement.
Digital content can "travel" in space in various ways - links, RSS feeds, emails etc... - but in order to create a productive "gathering" between contents of the same kind, there is a need for intelligent mediators, human, those that are not dependent on each other, that will identify the subjective contextual relations between different content, and connect them wisely.
GRAZEit lets Internet users be helpful to all, whilst surfing. Spread valuable baggage they carry with them anyway - the pollen that attached to them whilst consuming nectar - in places where it matters.
Out of all the sophisticated pollenation agents in nature, we've chosen to place in our logo the butterfly; Mosly because what it represents in various cultures: the human soul - and thus the ultimate freedom of the human being.
Richness of colours, shapes and sizes of the butterflies resembles the blessed human variance and the pluralism so curcial to the evolution of the entire society.
GRAZEit is based on the assumption that every Internet user has the potential to be a fascinating butterfly, which its free nature and its ability to move unhindered in the digital space, make him a useful and eminent special agent - for the benefit of all.
Avi.
