Location, location, location

The most famous rule of thumb in real estate determines three basic elements as for the property's worth: location, location and location. Pretty simple, but oh-so-true. And not only in real estate. In every domain that has its center and has its margins - location is always a relevant context. Even if it's cybernetic space, and the distance between a center point and the most distant point is "only" a click away.

The ability of every web surfer to travel by clicking from one point to another, is as an open entry visa to anywhere, with very clear restraints: welcome. Come along, great many of you, it's good for us. But remember always: we are the masters of the domain. We determine your rights and duties - what is allowed, and what not, what you will see, what you can say, and in what manner. In other words, this is a private property, open to the public, but in its owner's terms.

On the homepage of the white house, for example, you can get information on Obama's recovery plan for the US economy in themes that were carefully worded by the president's professional staff. In order to get a less biased and a somewhat wider point of view, you will be required to do quite a lot of clicks there - that will take you from the white house website, through search engines, to other places. White house website is open for anyone interested in reading the messages of the new president's administration. It's also open to who is not, or not only - but in order to consume their desired content - they will have to wander from the white house to other places. And back to real estate: the worth of the new house of Barack Obama on 1600 Pennsylvania Avenue on DC was estimated last week as over 308 Million Dollars. 132 rooms, 16 guest rooms, underground bunker, 3 kitchens, 3 elevators and much much more. Obviously this property is not for sale, and probably neither the white house domain on the net. Clearly it is not possible to put on the white house lawn a huge screen that will play a message from the Iranians regarding their hopes from the new tenant's foreign policy, and not even expect that a link to that message will be found on the white house website.

Dear GRAZEit users (AKA Grazers): on the white house lawn issue - we cannot really be of service. On the white house website - Yes, we can! Download the plugin and visit the white house website. See? by the way, you can also put here any content that you feel is relevant. All your friends, and internet users around the globe, that have GRAZEit plugin, will enjoy your special contribution to content (content that is limited by its nature). How do you do that? very simple. Try it and have fun.

Avi